136. The fascination factor (and how you can use it to write books)

by Mark Levy

“One of the hats I wear is that of writing coach. I guide businesspeople in writing books. During a typical first session, my client isn’t sure what their book will be about, but they take guesses. They tell me about what they think the marketplace wants, what they believe they can sell, and what might elevate them to guru status. They start tossing around premises. I stop them. Books indeed need readers, so thinking about audience is important. Books also help writers achieve career goals, so thinking strategically about how a book can advance one’s business makes sense. But looking at those things too early leads to a bland book. Why?”

Scheda e download: http://bit.ly/zMPUGQ
Formati disponibili: PDF

137. When You Absolutely, Positively Should NOT Use Email: A Civilized List 

by David Shipley and Will Schwalbe

“For those of us email addicts who can’t quit cold turkey but are increasing stressed by the size of our inbox each morning, Shipley and Schwalbe offer advice for managing our input and output in this engaging manifesto.”

Scheda e download: http://bit.ly/xm73op
Formati disponibili: PDF

138. Capture. Deliver. Excel

by Ilja van Roon

“Good business writing allows you to share knowledge, catalyse change and align people with strategy. And to sell more of your products, services and ideas! That is why the ability to express yourself in clear, structured and compelling writing is crucial to your success.”

Scheda e download: http://bit.ly/zlSi0F
Formati disponibili: HTML online

139. Il Mestiere di scrivere: Web writing, post dal blog (giugno 2010)

di Maria Cristina Lavazza

Scheda e download: http://bit.ly/u4mDkY
Formati disponibili: PDF

140. Il Mestiere di scrivere: Come funzionano le newsletter che funzionano

di Maria Cristina Lavazza

Scheda e download: http://bit.ly/u4mDkY
Formati disponibili: PDF

141. Smashwords Style Guide – How to Format Your Ebook (Smashwords Guides)

by Mark Coker

“The Smashwords Style Guide has helped indie authors produce and publish over 65,000 high-quality ebooks. Over 100,000 copies downloaded in three years! This guide offers simple step-by-step instructions to create and format an ebook using Microsoft Word. The Smashwords Style Guide is required reading for any author who wants to distribute their book via Smashwords to major ebook retailers such as the Apple iBookstore, Barnes & Noble, Sony, Kobo and Diesel.”

Scheda e download: http://amzn.to/yHNB1R
Formati disponibili: Kindle edition

142. Organizzare i contenuti di un sito

di Maria Cristina Lavazza

Scheda e download: http://bit.ly/u4mDkY
Formati disponibili: PDF:

143. Scrivere chiaro

di Commissione Europea

L’indice:
- Chiaritevi le idee prima di iniziare a scrivere
- Pensate a chi legge – siate diretti e interessanti
- Curate la struttura del documento
- Semplicità+brevità=chiarezza
- Siate coerenti – curate la logica delle frasi
- Eliminate i sostantivi superflui
- Siate concreti
- Preferite la forma attiva dei verbi
- Fate attenzione ai falsi amici, alle espressioni gergali e alle abbreviazioni
- Rivedete e controllate
- Sussidi redazionali online offerti dall’Unione Europea

Scheda e download: http://bit.ly/yv5Uvp
Formati disponibili: PDF

144. Better Information Handbook

by Victoria Law Foundation

“If you publish legal information for the community, the Better Information Handbook is for you. It includes fundamentals such as the importance of knowing your audience and writing for them, choosing the best format for your publication and how to know if it is working. The Better Information Handbook draws together principles of plain language and gives practical advice on how to apply them to publications for the community.”

Scheda e download: http://bit.ly/y7OUY4
Formati disponibili: PDF

145. Content Marketing Playbook 2011 – 42 Ways to Connect with Customers

by Content Marketing Institute

“In addition to the 42 tactics, we’ve included over 50 different case study examples to help point you in the right direction, with links to the sample projects, from the likes of IBM, Kelly Services, OpenView Venture Partners, DeLoitte and more (as well as our own from the Content Marketing Institute).”

Scheda e download: http://bit.ly/AsRQsO
Formati disponibili: PDF

146. Viral copy

by Brian Clark (Copyblogger.com)

“Viral Blogging. Link Bait. Tagged. Dugg. If you know what those words mean, you’re likely looking to do the first, create the second, and have the third and fourth happen to something you’ve written. If you don’t know what those words mean, relax. They’re simply new terms for a timeless concept you likely already understand.”

Scheda e download: http://bit.ly/zHAxeA
Formati disponibili: PDF

147. How to Create Compelling Content that Ranks Well in Search Engines

by Brian Clark (Copyblogger.com)

“SEO copywriting has traditionally been about optimizing web page copy by targeting keyword phrases in certain frequencies and densities. And yet search engine research shows that almost 85% of the total factors that determine how a web page is ranked in a search engine is based on things that happen off the page itself. This free report reveals the tips, secrets, and strategies of writing for search engine optimization.”

Scheda e download: http://bit.ly/Aig4n7
Formati disponibili: PDF

148. iPad Publishing Guide: Write, Publish and Sell Your Book on the Apple iPad with FastPencil 

by Michael Ashley

“This book will teach you how to publish your book on the iPad using FastPencil. From idea through distribution and sales, you will learn every step of the writing and publishing process. When you have finished this book you will be able to confidently write, publish and sell your own book on the Apple iPad’s iBookstore—with just a few clicks.”

Scheda e download: http://amzn.to/wtLeP4
Formati disponibili: Kindle edition

149. The Death of the Salesletter

By Michel Fortin

Download: http://bit.ly/z6iuYl (link diretto)
Formati disponibili: PDF

150. Write Good or Die

by Scott Nicholson

“Survival tips for 21st century writers, from best-selling authors Kevin J. Anderson, M.J. Rose, Heather Graham, J.A. Konrath, Gayle Lynds, Alexandra Sokoloff, Jonathan Maberry, and more. How to develop your craft, improve your writing, get an agent, promote your work, embrace the digital age, and prepare yourself for the coming changes in the publishing industry. Edited by Scott Nicholson.”

Scheda e download: http://amzn.to/AA9oo5
Formati disponibili: Kindle edition

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126. Dive into HTML5

by Mark Pilgrim

“You may well ask: “How can I start using HTML5 if older browsers don’t support it?” But the question itself is misleading. HTML5 is not one big thing; it is a collection of individual features. So you can’t detect “HTML5 support,” because that doesn’t make any sense. But you can detect support for individual features, like canvas, video, or geolocation.”

Scheda e download: http://bit.ly/wJBrUy
Formati disponibili: HTML online

127. Comprehensive guide to .htaccess

by Feyd

“I am sure that most of you have heard of htaccess, if just vaguely, and that you may think you have a fair idea of what can be done with an htaccess file. You are more than likely mistaken about that, however. Regardless, even if you have never heard of htaccess and what it can do for you, the intention of this tutorial is to get you two moving along nicely together. If you have heard of htaccess, chances are that it has been in relation to implementing custom error pages or password protected directories. But there is much more available to you through the marvelously simple .htaccess file.”

Scheda e download: http://bit.ly/winM38
Formati disponibili: HTML online

128. Lavorare con Internet

di Filippo Costalli & Ivan Venuti

“Internet nel corso del tempo ha modificato la sua fisionomia. Siamo passati da una struttura in cui i collegamenti fra i diversi contenuti presenti in rete erano realizzati con Link, ad una infrastruttura in cui tutto è interconnesso tramite API. Ad esempio è possibile localizzare la posizione di un sito tramite il suo indirizzo IP e mostrarne la locazione geografica su Google Maps. Oppure è possibile utilizzare Flickr come deposito per le immagini da visualizzare sul proprio Blog sfruttandone tutta la potenza dei tag. E ancora gli RSS consentono di integrare fra di loro contenuti diversi riaggregandoli in molteplici forme. Anche la programmazione tradizionale trae beneficio da queste innovazioni.”

Scheda e download: http://bit.ly/w9PYqS
Formati disponibili: PDF (richiesta registrazione)

129. Android Programming

di Redazione Io Programmo

“Questo approfondimento tematico è pensato per chi vuol imparare a programmare e creare software per gli smartphone con sistema operativo Google Android. La prima parte del testo guida il lettore alla conoscenza degli strumenti necessari per sviluppare sulla piattaforma mobile di Mountain View (installazione SDK, librerie e tool di supporto allo sviluppo).”

Scheda e download: http://bit.ly/wahbM3
Formati disponibili: PDF (richiesta registrazione)

130. iPhone Programming

di Redazione Io Programmo

“Il testo è pensato per chi vuol imparare a programmare e creare software per l’Apple iPhone. La prima parte guida il lettore alla conoscenza degli strumenti necessari per sviluppare sulla piattaforma mobile di Cupertino. Le sezioni successive sono pensate per un apprendimento pratico basato su esempi di progetto: la creazione di un browser su misura, la gestione dell’interfaccia, la programmazione di un’agenda e di una to do list, l’utilizzo dell’accelerometro, la progettazione di un RSS reader e via dicendo.”

Scheda e download: http://bit.ly/xrfUDK
Formati disponibili: PDF (richiesta registrazione)

131. iPhone – La tua prima App

di Redazione Io Programmo

“Apple ha aperto una nuova frontiera per la programmazione mobile. L’avvento di iPhone e di Apple Store ha dato modo agli sviluppatori, anche ai più piccoli, di fare breccia nel mercato mondiale delle applicazioni per dispositivi mobile. Questo approfondimento tematico è pensato per mettere lo sviluppatore in condizione di creare facilmente App per iPhone e pubblicarle su iTunes.”

Scheda e download: http://bit.ly/yqqrDl
Formati disponibili: PDF (richiesta registrazione)

132. Comprendere XML

di Francesco Smelzo

“Come sempre le tecnologie di maggior successo nascono per risolvere un problema reale. XML è nato come linguaggio universale per l’interscambio dei dati. Tuttavia la sua flessibilità è risultata talmente elevata da garantirgli immediatamente un impiego in quasi tutti i campi dello sviluppo. Sia che si parli di Web Services, sia che si parli di normali servizi sul web come gli RSS, ormai XSL fa da piattaforma ad una gamma incredibilmente vasta di applicazioni.”

Scheda e download: http://bit.ly/AzMU0A
Formati disponibili: PDF (richiesta registrazione)

133. Programmare con Ajax

di Francesco Smelzo

“Ajax è celebrato da più parti come una delle novità più eclatanti degli ultimi anni. È grazie ad Ajax che oggi si parla con sempre maggiore convinzione del Web 2.0. Ma di cosa si tratta? Sostanzialmente di una tecnologia che consente di gestire le applicazioni web con una modalità simile a quella delle applicazioni desktop, ovvero evitando il reload delle pagine. Sembrerebbe una novità da poco, tuttavia consente di creare un punto di convergenza tra le enormi possibilità offerte dalle applicazioni Internet e quelle delle applicazioni desktop, rendendo il web decisamente più comodo da utilizzare.”

Scheda e download: http://bit.ly/zypsNz
Formati disponibili: PDF (richiesta registrazione)

134. HTML5 for Publishers

by Sanders Kleinfeld

“HTML5 is revolutionizing the Web, and now it’s coming to your ebook reader! With the release of the EPUB 3 specification, HTML5 support will officially be a part of the EPUB standard, and publishers will be able to take full advantage of HTML5′s rich feature set to add rich media and interactivity to their ebook content. HTML5 for Publishers gives an overview of some of the most exciting features HTML5 provides to ebook content creators–audio/video, geolocation, and the Canvas–and shows how to put them in action.”

Scheda e download: http://oreil.ly/qgja80
Formati disponibili: ePub, Mobi, PDF (richiesta registrazione)

135. What Is EPUB 3?

by Matt Garrish

“This book discusses the exciting new format that is set to unleash a content revolution in the publishing world. Laden with features the printed page could never offer–such as embedded multimedia and scripted interactivity–EPUB 3 will forever change what a book can be. This article walks you through the format and puts it in its place in the digital landscape, explaining why EPUB 3 is set to become the new global standard for ebooks as it also becomes the new accessible standard for ebooks.”

Scheda e download: http://oreil.ly/wPWeHF
Formati disponibili: DAISY, ePub, Mobi, PDF (richiesta registrazione)

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 109. A Practical Guide to Designing for the Web

by Mark Boulton

A Practical Guide to Designing for the Web aims to teach you techniques for designing your website using the principles of graphic design. Featuring five sections, each covering a core aspect of graphic design: Getting Started, Research, Typography, Colour, and Layout. Learn solid graphic design theory that you can simply apply to your designs, making the difference from a good design to a great one. If you’re a designer, developer, or content producer, reading A Practical Guide to Designing for the Web will enrich your website design and plug the holes in your design knowledge.

Scheda e download: http://bit.ly/xnaJs5
Formati disponibili: HTML online

110. Design Your Imagination

by WebGuru India

A one stop ebook resource for web design novices. Primarily written for website design wannabes, this book will also benefit experienced web designers. The book has been written by some of WebGuru India’s most seasoned professionals and is divided into 28 comprehensive chapters. Each chapter is on a specific topic with a number of examples for better understanding. The language is lucid, to-the-point and easy to understand.

Scheda e download: http://bit.ly/zSCCdJ
Formati disponibili: PDF

111. Building Accesible websites

by Joe Clark

“Not merely the best and most complete book yet penned on the subject of Web accessibility, Joe Clark’s Building Accessible Websites is also among the most compellingly-written Web-design books ever: Witty, opinionated, and truthful…. We devoured Clark’s book from cover to cover as if it were the latest James Ellroy novel or a recently-unearthed Raymond Chandler. Then we read it again. Not only will you learn everything you need to know from this book, but you can actually read it for pleasure”

– Jeffrey Zeldman, Designing with Web Standards

Scheda e download: http://bit.ly/xLoV9b
Formati disponibili: HTML online

112. Best Practices for Developing a Web-Site

by Paul Chin

Just because Web sites are easy to build these days, doesn’t mean it’s easy to build a quality Web site that meets your business objectives. Before developing your next Web site, or redesigning an existing site, download this Internet.com eBook to guide you through the process and plan your project, whether you’re developing a site in-house or outsourcing the project: Business’s brand identity – Industry type – Target audience – Web site’s purpose – Web site goals – Online expectations – Long-term business goals.

Scheda e download: http://scr.bi/xCLp2A
Formati disponibili: PDF

113. jQuery Fundamentals

by Rebecca Murphey

“jQuery is fast becoming a must-have skill for front-end developers. The purpose of this book is to provide an overview of the jQuery JavaScript library; when you’re done with the book, you should be able to complete basic tasks using jQuery, and have a solid basis from which to continue your learning. This book was designed as material to be used in a classroom setting, but you may find it useful for individual study.

This is a hands-on class. We will spend a bit of time covering a concept, and then you’ll have the chance to work on an exercise related to the concept. Some of the exercises may seem trivial; others may be downright daunting. In either case, there is no grade; the goal is simply to get you comfortable working your way through problems you’ll commonly be called upon to solve using jQuery. Example solutions to all of the exercises are included in the sample code.”

Scheda e download: http://bit.ly/w0bqGc
Formati disponibili: HTML online

114. Research-based Web Design and Usability Guidelines

by Health and Human Services Dept. (U.S.)

Topics in the book include: home page design, page and site navigation, graphics and images, effective Web content writing, and search. A new section on usability testing guidance has been added. Experts from across government, industry, and academia have reviewed and contributed to the development of the Guidelines. And, since their introduction in 2003, the Guidelines have been widely used by government, private, and academic institutions to improve Web design.

Download: http://1.usa.gov/AsQeRB (link diretto)
Formati disponibili: PDF

115. The Web Book

by Robert Schifreen

The Web Book is a 350-page book that tells you everything you need to know in order to create a home or business Web site from scratch. It covers everything from registering a domain name and renting some hosting space, to creating your first HTML page, to building full online database applications with PHP and MySQL. It also tells you how to market and promote your site, and how to make money from it.

Scheda e download: http://bit.ly/xWwZYv
Formati disponibili: PDF (viene richiesto un email)

116. Getting Real

by 37signals

“Want to build a successful web app? Then it’s time to Get Real. Getting Real is a smaller, faster, better way to build software. Getting Real is about skipping all the stuff that represents real (charts, graphs, boxes, arrows, schematics, wireframes, etc.) and actually building the real thing.”

Scheda e download: http://bit.ly/y7V9DI
Formati disponibili: HTML online

117. The Elements of Typographic Style Applied to the Web

by Richard Rutter

“Robert Bringhurst’s book The Elements of Typographic Style is on many a designer’s bookshelf and is considered to be a classic in the field. Indeed the renowned typographer Hermann Zapf proclaims the book to be a must for everybody in the graphic arts, and especially for our new friends entering the field. In order to allay some of the myths surrounding typography on the web, I have structured this website to step through Bringhurst’s working principles, explaining how to accomplish each using techniques available in html and css. The future is considered with coverage of css3, and practicality is ever present with workarounds, alternatives and compromises for less able browsers.”

Scheda e download: http://bit.ly/yTcDnc
Formati disponibili: HTML online

118. Web Designer’s Success Guide

by Kevin Airgid

Web Designer’s Success Guide is the definitive guide to starting your own freelance Web design business. In this book he gives designers step-by-step instructions on how to achieve the following:

- Transition from full-time to self-employment
- Freelance on the side to make additional income
- Find new clients and keep them coming back for more
- Market your freelance business
- Manage your projects professionally
- Price your services appropriately

Scheda e download: http://bit.ly/xIMbBK
Formati disponibili: PDF

119. Just Ask: Integrating Accessibility Throughout Design

by Henry, Shawn Lawton

Just Ask: Integrating Accessibility Throughout Design provides: The basics of including accessibility in design projects; Details on accessibility in each phase of the user-centered design process (UCD).

Scheda e download: http://bit.ly/yfb69a
Formati disponibili: HTML online

120. Meet Your Type

Scheda e download: http://bit.ly/yCjpwu
Formati disponibili: PDF

121. The Typographer’s Glossary, Common Type Terminology

Scheda e download: http://bit.ly/yCjpwu
Formati disponibili: PDF

122. Type Classification

by Jacob Cass

This book has been made to help you learn the 10 broad classifications of type. These are the basic foundations of what you need to learn to learn typography and it is essential for any designer to know how to classify type.

This book goes through the 10 type classifications with a brief history as well as the key characteristics of each. This book has been made to come back to for easy referencing and it looks great printed as well.

Scheda e download: http://bit.ly/xwGspG
Formati disponibili: PDF

123. Designing Presentations That Sell

by Jan Schultink

“Great sales presentations are vital, especially in an increasingly virtual world.  Sadly, most of us aren’t taught how to design great presentations. This is actually great news, as reading this eBook will help you instantly stand out from a sea of boring presenters.”

Scheda e download: http://bit.ly/zDLTbV
Formati disponibili: PDF (richiesta iscrizione)

124. The Design Funnel: A Manifesto for Meaningful Design

by Stephen Hay 

“Are you a professional designer? Would you like a process to create more consistently creative work which distinguishes itself from the work of your peers? Would you like a process which would help translate the often vague, unclear wishes of your clients (and yourself, for that matter) into a clear and solid basis for your design? This manifesto will show you how.”

Scheda e download: http://bit.ly/Aw6oVT
Formati disponibili: PDF

125. How To Be Creative

By Hugh MacLeod 

Un classico di ChangeThis. “MacLeod, an advertising executive and popular blogger with a flair for the creative, gives his 26 tried-and-true tips for being truly creative. Each point illustrated by a cartoon drawn by the author himself. If you’ve ever felt the draw to do something creative but just haven’t been able to pull it together, you’ll love this manifesto.”

Scheda e download: http://bit.ly/vBOxzk
Formati disponibili: PDF

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104. Augmented Reality

by Soha Maad

(Preface) Virtual Reality (VR) and Augmented Reality (AR) tools and techniques supply virtual environments that have key characteristics in common with our physical environment. Viewing and interacting with 3D objects is closer to reality than abstract mathematical and 2D approaches. Augmented Reality (AR) technology, a more expansive form of VR is emerging as a cutting-edge technology that integrates images of virtual objects into a real world. In that respect Virtual and Augmented reality can potentially serve two objectives: reflecting realism through a closer correspondence with real experience, and extending the power of computer-based technology to better reflect abstract experience.

Scheda e download: http://bit.ly/xblwpP
Formati disponibili: PDF (zip)

105. La posta elettronica, tecnica & best practice

di Massimo Penco

“La “Posta Elettronica – Tecnica & Best Practice” è un esperimento divenuto libro. Scritto da Massimo Penco (tra l’altro presidente dell’Associazione Cittadini di Internet e docente nel Master Sicurezza Informatica Università di Perugia) con un pizzico di sana follia, il testo si pone come una guida completa dedicata a tutti coloro che – soprattutto per lavoro – utilizzano quotidianamente la posta elettronica. Il testo affronta temi che vanno dalle origini e l’evoluzione della comunicazione tramite posta elettronica, fino agli aspetti più complessi della sicurezza dei messaggi. Ampia attenzione è inoltre dedicata alle più diffuse tecniche e metodologie di crimine informatico incentrati sulla posta elettronica e sui servizi ad essa correlati (phishing, spamming, cyber-stalking).”

Scheda e download: http://bit.ly/wqC9nZ
Formati disponibili: PDF (occorre registrazione)

106. First Look Microsoft Office 2010

by Katherine Murray

Welcome to Office 2010. Whether you work primarily in the office or on the go, you’ll find smart tools in this release that enable you to get your work done easier, faster, and more professionally than ever. All the freedom to multitask built into Office 2010 has an upside you might not expect: being able to work anywhere, anytime means more flexibility, which translates to higher efficiency and effectiveness. And when your work is done quickly and well, you have more time left over for the people, places, and possibilities that intrigue you.

Scheda e download: http://bit.ly/ywItGk
Formati disponibili: PDF

107. Eloquent JavaScript – A Modern Introduction to Programming

by Marijn Haverbeke

Eloquent JavaScript is a book providing an introduction to the JavaScript programming language and programming in general. A concise and balanced mix of principles and pragmatics. I loved the tutorial-style game-like program development. This book rekindled my earliest joys of programming. Plus, JavaScript! —Brendan Eich, the man who gave us JavaScript

Scheda e download: http://bit.ly/yx0siA
Formati disponibili: HTML, HTML (zip), HTML single page (not interactive)

108. How The Internet Works

by Taty Sena

“The web’s place in our daily lives is undeniable. We can now access the Internet from our home computers, office, laptops and our phones. But even with this close intimacy many people still aren’t entirely sure what the Internet is and how it really works.

We aim to change that with MakeUseOf’s latest PDF guide, “How The Internet Works.” This guide, by Taty Sena, explores the hardware, software and organizations that power the modern Internet. You’ll learn about everything from the history of the Internet to the organizations that make it possible today. If you read MakeUseOf you probably use the Internet every day, so educate yourself. You don’t need to know how the Internet works to use it, of course, but that doesn’t mean anyone can’t benefit from a quick overview.”

Scheda e download: http://bit.ly/w233TU
Formati disponibili: PDF

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91. Guida introduttiva di Google all’ottimizzazione per i motori di ricerca

di: assistenza Google

Questo documento nasce inizialmente come strumento di supporto per i team interni a Google, ma siamo giunti alla conclusione che possa essere utile anche a quei webmaster che si stanno avvicinando per la prima volta al tema dell’ottimizzazione per i motori di ricerca e desiderano migliorare la visibilità del proprio sito, sia per gli utenti che per i motori. Sebbene questa guida non sveli alcun segreto per posizionarsi al primo posto per i termini di ricerca (scusateci!), seguire queste raccomandazioni aiuterà i motori di ricerca a scansionare ed indicizzare meglio i vostri contenuti online.

Scheda e download: http://bit.ly/ytRaWr
Formati disponibili: PDF

92. Guida SEO. Posizionamento nei motori di ricerca

di: Michele De Capitani

(…) Il web marketing ha come punto di riferimento la promozione sui motori di ricerca, in quanto questi generano oltre l’80% del traffico su internet. Gli investimenti in questa forma promozionale (detta SEM – Search Engine Marketing) possono essere eseguiti in due diversi modi: Promozione in PAY PER CLICK oppure Posizionamento organico nei motori di ricerca (la prima è gestita direttamente dai motori di ricerca che fanno comparire i link al tuo sito fra i collegamenti sponsorizzati, mentre la seconda consiste nel posizionamento dei link al tuo sito fra i risultati “naturali” (organici) del motore (solitamente 10 posizioni per pagina). Proprio pensando a quest’ultima direzione l’autore ha deciso di scrivere questa guida. Raccomandandoci di prenderla come spunto, perché di “macumbe” del posizionamento certo non ne esistono ancora.

Scheda e download: http://bit.ly/yp5ddv (occorre registrazione)
Formati disponibili: PDF

 93. Seo Advanced

di: Geweb

Scheda e download: http://bit.ly/AEeQru
Formati disponibili: PDF

94. Analytics + SEO = Content

di: Ian Lurie

Everyone’s bleating about content marketing. Content marketing this. Content marketing that. For some of us, though, content’s been around since we, well, since we learned to read. Here’s the process I’ve put together over the last ten years. I presented this at Wappow Search & Social last week. Shockingly, it involves content. And marketing. With some analytics and SEO thrown in.

Scheda e download: http://bit.ly/kY6rgc
Formati disponibili: PDF

95. The Beginners Guide to SEO

by: SEOmoz

New to SEO? Need to polish up your knowledge? The Beginner’s Guide to SEO has been read over 1 million times and provides comprehensive information you need to get on the road to professional quality SEO. The Beginner’s Guide to Search Engine Optimization (SEO) is an in depth tutorial on how search engines work that covers the fundamental strategies that make websites search engine friendly.

Scheda e download: http://mz.cm/z0mHil
Formati disponibili: HTML; PDF (occorre registrazione)

96. 2011 Social Media Marketing Industry Report

by: Michael Stelzner

To understand how marketers are using social media, Social Media Examiner commissioned the 2011 Social Media Marketing Industry Report. We set out to uncover the “who, what, where, when and why” of social media marketing with this report.

Scheda e download: http://bit.ly/A7290H
Formati disponibili: PDF

97. 101 Tips On Search Engine Optimization

by: Michael Stelzner

This free SEO book is loaded with essential tips and guidelines with online web page analyzer tool and major search engine submission links for getting top search engine ranking. Download and learn how to optimize and get your website noticed by the search engines. It is 100% SEO tips with online SEO tools and search engine submission guidelines.

Scheda e download: http://bit.ly/ArbxEt
Formati disponibili: CHM

98. Guida Twitter

di: Geweb

Scheda e download: http://bit.ly/uo3slG
Formati disponibili: PDF

99. Guida Goole AdSence

di: Geweb

Scheda e download: http://bit.ly/vZNcdg
Formati disponibili: PDF

100. How to Use Google+ For Business

by: Magdalena Georgiev

Launched in June 2011, Google+ is a new social network that has attracted the attention of marketers. In just a few months, the platform amassed more than 40 million users, nearly one third of linkedIn’s 135 million membership base. Despite this impressive growth, the adoption of Google+ doesn’t yet compare to that of facebook, which has more than 800 million users.

Scheda e download: http://bit.ly/wctSL4
Formati disponibili: PDF

101. What is Social media?

by Antony Mayfield

(Introduction) Thanks for downloading this e-book. it’s written as a short, sweet summary of the phenomenon called social media. it’s an unashamedly straightforward work, intended to give you a brief overview of the story so far, maybe fill in a few gaps and act as a reference guide. it’s intended for anyone, but will be most useful to people working in media, marketing and communications. things move fast in this world, so this e-book will be updated every now and again.

Scheda e download: http://bit.ly/yYqm31 (link diretto)
Formati disponibili: PDF

102. The Essential Guide to Social Media

by Brian Solis

(Introduction – The State of Social Media and Business Marketing) We live in interesting times. We’re currently enthralled in an immersive,confusing, and definitive transition in our “day job.” If you don’t engage, your competition will. This session will help you become a Social Media sociologistand participant observer, not a cultural voyeur, in order to get to work and buildrelationships along the way.Question: If a conversation takes place online and you’re not there to hear or seeit, did it actually happen?

Scheda e download: http://scr.bi/xcIfuM
Formati disponibili: PDF

103. The Social Media Starter Kit

by: Amber Naslun

Several times a day, I hear folks asking about how to get started with all this social media stuff.  What tools they need, what sites they should look at so as not to get overwhelmed. This is the nuts and bolts stuff, not so much the “why” (we’ll cover that more in depth in the next ebook). This is individually focused, but many of the same things can apply in a business context if you use your business goals as a guide.

Scheda e download: http://bit.ly/A1jD7f
Formati disponibili: PDF

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90. Semantic Web

by Gang Wu

(Preface) Having lived with the World Wide Web for twenty years, surfing the Web becomes a way of our life that cannot be separated. From latest news, photos sharing, social activities, to research collaborations, and even commercial activities and government affairs, almost all kinds of information are available and processible via the Web. When people are appreciating the great invention, the father of the Web, Sir Tim Berners-Lee, has started the plan of next generation of the Web, the Semantic Web. Unlike the Web that originally designed for reading by people, the Semantic Web aims at a more intelligent Web severing machines as well as people.

The idea behind it is simple: machines can automatically process or “understand” the information, if explicit meanings are given to it. In this way, it facilitates the sharing and reuse of data across applications, enterprises, and communities. Although, great efforts from industries and researchers have been made, there are still fundamental problems confront the community of the Semantic Web, such as: the availability of semantic content, the scalability of semantic search and reasoning, and the mapping of heterogeneous ontologies. At the same time, the community needs to find more appropriate application domains and scenarios to demonstrate the abilities of the Semantic Web. This book is an effort to showcase the latest achievements in Semantic Web research and application.

Scheda e download: http://bit.ly/zBZrcu
Formati disponibili: PDF (zip)

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88. Multimedia

by Kazuki Nishi

(Preface) Multimedia technology will play a dominant role during the 21st century and beyond, continuously changing the world. It has been embedded in every electronic system: PC, TV, audio, mobile phone, internet application, medical electronics, traffic control, building management, financial trading, plant monitoring and other various man-machine interfaces. The usability or user-friendliness is depending on maturity of the multimedia technology. It improves the user satisfaction and the operational safety. Therefore, any electronic systems are no longer able to be realized without the multimedia technology.

The aim of the book is to present the State-of-the-Art research, development, and implementations of multimedia systems, technologies, and applications. Chapters 1 and 2 deal with the cross-correlation and cooperative work in the multimedia environment. Chapters 3 to 7 describe the understanding, recognition and retrieval of image or video data. Chapters 8 to 10 describe the automatic production of graphics or video. Chapters 11 and 12 present new testing systems for camera-shake, image stabilizers and surface inspection. Chapters 13 to 17 deal with wireless secure system, coding, data hiding or digital watermarking technologies of image, video or audio. Chapters 18 and 19 introduce a signal processing technique and a traffic model analysis, respectively. Chapters 20 to 23 deal with computer architecture, file and mail system.

Scheda e download: http://bit.ly/w7POl2
Formati disponibili: PDF (zip)

89. Digital Video

by Floriano De Rango

(Preface) Digital video broadcasting (DVB) interest aroused in recent years and the birth of DVB projects some years ago led to the development of many new technologies and architecture able to deliver video and multimedia traffic over heterogeneous platforms. In the first phase, the DVB projects focused on the development of technical specifications relevant for the more traditional broadcasting of audio and video services by satellite, in cable networks and via terrestrial transmitters. Later and more recently attention has focused on the IP paradigm over DVB networks, solutions for interaction and return channels, the software environment called Multimedia Home Platform (MHP) and the distribution of video and audio over handheld devices and smartphones.

This book tries to address different aspects and issues related to video and multimedia distribution over the heterogeneous environment considering broadband satellite networks and general wireless systems where wireless communications and conditions can pose serious problems to the efficient and reliable delivery of contents. In this context, specific chapters of the book have been related to different research topics covering the architectural aspects of the most famous DVB standard (DVB-T, DVB-S/S2, DVB-H etc.), the protocol aspects and the transmission techniques making use of MIMO, hierarchical modulation and lossy compression. In addition to these topics, also research issues related to the application layer and to the content semantic, organization and research on the web have also been addressed in order to give a complete view of the problems.

Scheda e download: http://bit.ly/x9toa8
Formati disponibili: PDF (zip)

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87. Cognitive Maps

by Karl Perusich

Cognitive maps have emerged as an important tool in modeling and decision making. In a nutshell they are signed di-graphs that capture the cause/effect relationships that subject matter experts believe exist in a problem space under consideration. Each node in the map represents some variable concept. These generally fall into one of several “hard” categories: physical attributes of the environment, characteristics of artifacts embedded in the problem space, or one of several “soft” areas: decisions being made, social, psychological or cultural characteristics of the decision makers, intentions, etc. Part of the value of cognitive maps is that these hard and soft concepts can be seamlessly mixed in them to build a more robust model of the problem.

1. Topic Maps as Indexing Tools in the Educational Sphere: Theoretical Foundations, Review of Empirical Research and Future Challenges

2. A Cognitive Approach for Performance Measurement in Flexible Manufacturing Systems using Cognitive Maps

3. System Diagnosis Using Fuzzy Cognitive Maps

4. Subject-formal Methods Based on Cognitive Maps and the Problem of Risk Due to the Human Factor

5. From Physical Brain to Social Brain

6. The Role of Public Visual Art in Urban Space Recognition

7. The Representation of Objects in the Brain, and Its Link with Semantic Memory and Language: a Conceptual Theory with the Support of a Neurocomputational Model

8. Genetics of Cognition-What can Developmental Disorders Teach Us?

Scheda e download: http://bit.ly/uX4tPJ
Formati disponibili: PDF (zip)

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86. Retention Email Marketing For Dummies

(Introduction) Retention email marketing has many aspects – from developing a strategy to copy writing the email to writing an effective subject line. This book serves as a guide encapsulating the key aspects of retention email marketing so that you can understand and use every aspect effectively. This book draws upon years of experience from various email marketing campaigns across a range of companies to provide effective strategies and best practices that you can leverage to improve your company’s online marketing strategy immediately.

• Chapter 1: Exploring the World of Retention Email
• Chapter 2: Building an Effective Retention Email
• Chapter 3: Designing and Crafting Your Email
• Chapter 4: Marketing through Transactional Email
• Chapter 5: Keeping in Touch throughout the
• Chapter 6: Making Sure Your Emails Get Delivered
• Chapter 7: The Top Ten Email Marketing Blunders

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84. E-learning

by Marina Buzzi

(Preface) ELearning is a vast and complex research topic that poses many challenges in every aspect: educational and pedagogical strategies and techniques and the tools for achieving them; usability, accessibility and user interface design; knowledge sharing and collaborative environments; technologies, architectures, and protocols; user activity monitoring, assessment and evaluation; experiences, case studies and more.

This book’s authors come from all over the world; their ideas, studies, findings and experiences are a valuable contribution to enriching our knowledge in the field of eLearning. The book consists of 18 chapters divided into three sections. The first chapters cover architectures and environments for eLearning, the second part of the book presents research on user interaction and technologies for building usable eLearning environments, which are the basis for realizing educational and pedagogical aims, and the last part illustrates applications, laboratories, and experiences.

Scheda e download: http://bit.ly/ur01sF
Formati disponibili: PDF (zip)

85. E-learning Experiences and Future

by Safeeullah Soomro

(Preface) This book is consisting of 24 chapters which are focusing on the basic and applied research regarding elearning systems. Authors made efforts to provide theoretical as well as practical approaches to solve open problems through their elite research work. This book increases knowledge in the following topics such as e-learning, e-Government, Data mining in e-learning based systems, LMS systems, security in elearning based systems, surveys regarding teachers to use e-learning systems, analysis of intelligent agents using e-learning, assessment methods for e-learning and barriers to use of effective e-learning systems in education.

Basically this book is an open platform for creative discussion for future e-learning based systems which are essential to understand for the students, researchers, academic personals and industry related people to enhance their capabilities to capture new ideas and provides valuable solution to an international community.

Scheda e download: http://bit.ly/tXnUPM
Formati disponibili: PDF (zip)

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