Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of [...]

The Principles of Project Management lays out clear steps that anyone can follow to get projects done right, and delivered on time. Every project you manage will be unique. Scope, budgets, team dynamics, and timeframes will differ. As a project manager, the most important factor in achieving project success will be your understanding of The Principles [...]

“Solo negli Stati Uniti, gli utenti effettuano più di 10 miliardi di ricerche su motori commerciali come Google, Yahoo ed MSN. Molte di queste ricerche generano una grande frustrazione negli utenti perchè ciò che trovano sulle pagine dei motori di ricerca e sui siti risultanti dalla ricerca, non corrisponde a ciò che avevano cercato. Questo [...]

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users’ goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we’re making the right decisions based on the right [...]

“What does Web 2.0 mean to your company and products? What are the risks and opportunities? What are the proven strategies for successfully capitalizing on these changes? O’Reilly Radar’s Web 2.0 Principles and Best Practices lays out the answers—the why, what, who, and how of Web 2.0. It’s an indispensable guide for technology decision-makers—executives, product strategists, [...]