“Gli e-book riusciranno a raggiungere e superare la perfezione e la comodità dei libri su carta? E quali conseguenze avrà, sul libro come oggetto culturale e sulle abitudini di noi lettori, l’incontro con il mondo digitale? Sei lezioni, piacevoli e discorsive, alla scoperta del futuro del libro nel mondo digitale, delle nuove frontiere di questa ‘quarta rivoluzione’, e dei sorprendenti strumenti che ci aiuteranno a continuare a leggere.”

“Se la scrittura si avvale già da tempo degli strumenti offerti dal mondo digitale, la lettura – e in particolare la lettura di libri – è rimasta finora legata prevalentemente ai supporti cartacei. Quando pensiamo a un libro pensiamo ancora, come nei secoli passati, a un oggetto composto di pagine di carta, stampate e rilegate. Ma l’introduzione di libri elettronici e biblioteche digitali, la diffusione di tecnologie come la carta e l’inchiostro elettronici, o di dispositivi di lettura come il Kindle di Amazon, il Nook di Barnes & Noble e il chiacchieratissimo e ancora misterioso iPad, sembrano destinati a cambiare le nostre abitudini e il mercato librario.
Il mondo della lettura si avvia a conoscere una rivoluzione che molti ritengono per ampiezza e importanza paragonabile all’invenzione della stampa. Una rivoluzione al cui interno non è affatto facile orientarsi. Dove sta andando, il libro? È veramente minacciato? Le nuove tecnologie rappresentano per la cultura del libro un pericolo o un’opportunità (o entrambe le cose)? Di quali competenze abbiamo o avremo bisogno, per poter continuare a scrivere, a pubblicare, e soprattutto a leggere?”

SCHEDA LIBRO:
Titolo: La quarta rivoluzione. Sei lezioni sul futuro del libro
Autore: Gino Roncaglia
Prezzo: € 16,15 (compra da IBS)
Dati: 2010, 284 p., ill., brossura
Editore: Laterza (collana I Robinson. Letture)

RIFERIMENTI:

• La Quarta rivoluzione, il blog del libro
• Gino Roncaglia
• Facebook
• Intervista a Gino Roncaglia (Matteo Baldi, Scuola per Librai – Umberto e Elisa Mauri)
• Compra l’ebook (€ 4,90)
• Acquista il libro su IBS

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1. Ad aprile il nuovo libro di Shari Thurow

“Il mondo dei media e quello del Web rischiano seriamente, ognuno per proprio conto, di andare a rotoli, e con loro quel poco di libertà che racchiudono. Massimo Russo e Vittorio Zambardino, giornalisti che da oltre quindici anni “si sporcano le mani” con Internet, raccolgono la sfida e in dieci eretiche tesi raccontano gli scenari che si stanno profilando e che ci aspettano negli anni a venire.

Crediamo che una cultura e un modo di raccontare il mondo siano al tramonto, ma che il giornalismo vada salvato dalla crisi dei giornali, perché la realtà esiste ancora e va raccontata.
Crediamo che, se continua a vivere la Rete come un’anomalia da ridurre al “mondo reale”, la politica ne ucciderà la libertà di espressione.
Crediamo che nel digitale ci siano i nuovi padroni dell’economia della conoscenza, non più buoni e più liberi dei padroni di prima: e crediamo che il popolo della Rete debba averne coscienza critica.
Crediamo che il populismo non si fermerà davanti a Internet. E crediamo che la salvezza possa esserci solo facendo incontrare le parallele, tradendo tutti il proprio orto di appartenenza. Scrivendo insieme il racconto digitale del mondo.”

SCHEDA LIBRO:

Titolo: Eretici digitali. La rete è in pericolo, il giornalismo pure. Come salvarsi con un tradimento e 10 tesi
Autore: Massimo Russo; Vittorio Zambardino

Prezzo: € 15,00 (compra da IBS)
Dati: 2009, IX-240 p., brossura
Editore: Apogeo  (collana Apogeo Saggi)

RIFERIMENTI:

• Apogeonline.com (prezzo ebook € 6,90)
• Eretici digitali
• Scene Digitali (il blog di Vittorio Zambardino)
• Cablogrammi (il blog di Massimo Russo)

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Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice.

Product Details
Neuro Web Design: What Makes Them Click? (Voices That Matter)

• By Susan M. Weinschenk
• Price:     $16.49
• Amazon Sales Rank: #195412 in Books
• Published on: 2009-01-02
• Original language: English
• Number of items: 1
• Binding: Paperback
• 168 pages

Go to eBookitStore

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The Principles of Project Management lays out clear steps that anyone can follow to get projects done right, and delivered on time. Every project you manage will be unique.

Scope, budgets, team dynamics, and timeframes will differ. As a project manager, the most important factor in achieving project success will be your understanding of The Principles Of Project Management.

This book will show you that project management isn’t rocket science: using the information contained in this book, you’ll deliver projects on time and on budget, again and again.

Product Details

• The Principles of Project Management
• By Meri Williams
• Price:     $26.37
• Amazon Sales Rank: #43106 in Books
• Published on: 2008-03-13
• Format: Illustrated
• Original language: English
• Number of items: 1
• Binding: Paperback
• 224 pages

Go to eBookitStore

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“Solo negli Stati Uniti, gli utenti effettuano più di 10 miliardi di ricerche su motori commerciali come Google, Yahoo ed MSN. Molte di queste ricerche generano una grande frustrazione negli utenti perchè ciò che trovano sulle pagine dei motori di ricerca e sui siti risultanti dalla ricerca, non corrisponde a ciò che avevano cercato. Questo si traduce in una esperienza deludente per gli utenti e perdita di visite ed entrate per i proprietari di siti.

E allora qual’è il problema? Il problema non sono gli utenti o i loro quesiti. Non sono neanche i motori di ricerca commerciali. Noi siamo il problema: ottimizzatori dei motori di ricerca, professionisti dell’ usabilità dei siti, web designers e sviluppatori, specialisti di architettura delle informazioni, copywriter e altri professionisti del web, il cui lavoro aiuta o meno gli utenti a trovare ciò che essi stanno cercando. Noi siamo anche la soluzione.”

Il prossimo 4 Aprile esce “When Search Meets Web Usability” il nuovo libro di Shari Thurow (già autrice di Search engine visibility), scritto in collaborazione con Nick Musica.

I destinatari principali di questo libro sono quei professionisti della search engine optimization (SEO) che vogliono andare al di là del raggiungimento del posto in classifica sui motori, per restituire una migliore esperienza ai loro utenti e dare un vantaggio concreto al business dei propri siti. Per questi SEO, il libro della Thurow sarà una preziosa guida educativa e punto di riferimento.

——————–
INDICE
——————–

Copyright
Introduction
- Who Should Read This Book?
- Ingredients To Make Your Own Secret Sauce
- What You’ll Learn
- Where Did the Research in This Book Come From?
- How To Use This Book

Chapter 1.
- Understanding Search Usability
- Differing Perspectives Search
- The Scent of Information
- Why Search Usability Is Important
- Conclusion

Chapter 2.
- The Scent of Information and Web Search Engines
- Different Perceptions of Querying Behavior
- How To Provide Information Scent in Search Listings
- 3 Types of Web Search Engine Queries
- Conclusion

Chapter 3.
- Navigational Searches—Where Can I Go?
- Navigational Intent
- Search Listings and Navigational Queries
- Navigational Query Indicators
- Optimizing for Navigational Queries
- Conclusion

Chapter 4.
- Informational Searches—What Can I Learn?
- Informational Intent
- Search Listings and Informational Queries
- Informational Query Indicators
- Optimizing for Informational Queries
- Conclusion

Chapter 5.
- Transactional Searches—What Can I Do?
- Transactional Intent
- Search Listings and Transactional Queries
- Transactional Query Indicators
- Optimizing for Transactional Queries
- Conclusion

Chapter 6.
- The Scent of Information and Landing Pages
- Scanning Behavior
- Foster Orienting Behavior
- Pogosticking: Negative Search Behavior
- Conclusion

Chapter 7.
- Search Usability and Your Site’s Success
- Search Usability Metrics by Site Type
- Search Usability for Employee Intranets
- Common Search Usability Goals
- Conclusion

Chapter 8.
- Search Usability Is Everyone’s Job
- The Hole in the Fence: A Story About Perspective
- It Takes a Village To Build for Search Usability
- Conclusion

Chapter 9.
- How To Improve Your Website’s Search Usability
- Ideal Test Participants
- Reverse Card Sort Test
- One-on-One Field Interviews
- Functional Salience Test
- Home Page Expectancy Test
- Eight-Second Usability Test on Content Pages
- Observe Navigational Web Searches
- Review Site Search Data
- Check Your Error Messages
- Free Exploration Test
- Deconstructing Common Myths and Misconceptions
- Conclusion

(la foto in apertura di questo post ritrae Shari Thurow all’edizione 2007 del  Search Engine Strategies (SES) di New York ed è tratta dal photostream di Tamar Weinberg. Alcuni diritti riservati)

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1. La quarta rivoluzione. Sei lezioni sul futuro del libro

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users’ goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we’re making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful.

The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You’ll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

Go to eBookitStore or read

About the Author

Steve Mulder is principal consultant at Molecular, an Internet consulting firm in Boston, and an internationally known speaker recognized for his work with personas. He’s a user experience expert who practices what he preaches, with over ten years of experience in user research, information architecture, interaction design, and usability. Ziv Yaar is the vice president of Internet strategy at Molecular, where he has spent over ten years helping companies develop technology and business strategies and has been at the forefront of merging the power of marketing analytics with personas.

Go to eBookitStore or download the sample chapter: Approaches to Creating Personas (PDF) or read more on:

• Long Live the User (Persona): Talking with Steve Mulder (Interview on Boxes and Arrows)
• Practical Personas
• The persona behind the personas book (Review on Peachpit Commons)

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“What does Web 2.0 mean to your company and products? What are the risks and opportunities? What are the proven strategies for successfully capitalizing on these changes?

O’Reilly Radar’s Web 2.0 Principles and Best Practices lays out the answers—the why, what, who, and how of Web 2.0. It’s an indispensable guide for technology decision-makers—executives, product strategists, entrepreneurs, and thought leaders—who are ready to compete and prosper in today’s Web 2.0 world.”

Go to eBookitStore or read

So what *is* Web 2.0? You’ll find out here…

The term “Web 2.0″ has started to become the hot new label slapped on internet sites to make them “cool”. As such, the words have become somewhat muddled as far as what it actually means. Since O’Reilly came up with the term, perhaps it’s best to go back to that source to discover what Web 2.0 really means. John Musser (with Tim O’Reilly and the O’Reilly Radar team) does just that in the O’Reilly Radar report Web 2.0 Principles and Best Practices. I found this really cuts through the hype and confusion…

Contents:
Executive Summary
Section 1 – Market Drivers of Web 2.0: Six Key Market Drivers
Section 2 – Ingredients of Web 2.0 Success: The Eight Core Patterns; Web 2.0 Patterns and Practices Quick Reference
Section 3 – Web 2.0 Exemplars: Web 2.0 Profile – Amazon.com; Web 2.0 Profile – Flickr.com
Section 4 – Web 2.0 Assessment
Appendix A – Web 2.0 Reading List
Appendix B – Technologies of Web 2.0
Endnotes

Because this is a 100 page report and not a book that’s fluffed out to 300 pages, you are getting core information distilled down to the essentials. Musser starts out with a summary that explains how the web has changed in terms of applications and usage, broken down into eight core patterns. Using real examples of companies like MySpace.com, eBay, and many others, he notes how the time of static web pages and PC-only access has gone by the wayside. [an Amazon customer review]

Go to eBookitStore or read a brief 9 pages PDF excerpt on the O’Reilly site or read more on:

• O’Reilly Radar: Web 2.0 Report
• O’Reilly Press Release: O’Reilly Radar’s ”Web 2.0 Principles and Best Practices” Reveals the What, Why, Who, and How of Web 2.0
• What Is Web 2.0 – Design Patterns and Business Models for the Next Generation of Software (O’Reilly)
• ProgrammableWeb Review

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Web site designers love the idea of Ajax–of creating Web pages in which information can be updated without refreshing the entire page. But for those who aren’t hard-core programmers, enhancing pages using Ajax can be a challenge. This book is a step-by-step guide to enhancing Web sites with Ajax.

Working with the Web consultancy firm, Clearleft, Jeremy Keith creates elegant, usable Web sites using the troika of Web standards: CSS, (X)HTML, and the Document Object Model. He is a member of the Web Standards Project and joint lead of the DOM Scripting Task Force. He teaches hands-on Ajax and DOM Scripting in full-day workshops and is the author of DOM Scripting: JavaScript Web Design with JavaScript and the Document Object Mode.

More

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Standards, argues Jeffrey Zeldman in Designing With Web Standards, are our only hope for breaking out of the endless cycle of testing that plagues designers hoping to support all possible clients.

In this book, he explains how designers can best use standards–primarily XHTML and CSS, plus ECMAScript and the standard Document Object Model (DOM)–to increase their personal productivity and maximize the availability of their creations. Zeldman’s approach is detailed, authoritative, and rich with historical context, as he is quick to explain how features of standards evolved. It’s a fantastic education that any design professional will appreciate. (more)

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