“The Fascination Factor”, pubblicato il 6 luglio scorso, è uno degli ultimi manifesto di ChangeThis. L’autore è Mark Levy, esperto di strategie di marketing e autore di Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content
“Books indeed need readers, so thinking about audience is important. Books also help writers achieve career goals, so thinking strategically about how a book can advance one’s business makes sense. But looking at those things too early leads to a bland book. Why?”
Scheda
Titolo: THE FASCINATION FACTOR (and how you can use it to write books)
Autori: Mark Levy
Editore: ChangeThis
Formato: PDF
Pagine: 11
Prezzo: gratuito
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