“What does Web 2.0 mean to your company and products? What are the risks and opportunities? What are the proven strategies for successfully capitalizing on these changes?

O’Reilly Radar’s Web 2.0 Principles and Best Practices lays out the answers—the why, what, who, and how of Web 2.0. It’s an indispensable guide for technology decision-makers—executives, product strategists, entrepreneurs, and thought leaders—who are ready to compete and prosper in today’s Web 2.0 world.”

Go to eBookitStore or read

So what *is* Web 2.0? You’ll find out here…

The term “Web 2.0″ has started to become the hot new label slapped on internet sites to make them “cool”. As such, the words have become somewhat muddled as far as what it actually means. Since O’Reilly came up with the term, perhaps it’s best to go back to that source to discover what Web 2.0 really means. John Musser (with Tim O’Reilly and the O’Reilly Radar team) does just that in the O’Reilly Radar report Web 2.0 Principles and Best Practices. I found this really cuts through the hype and confusion…

Contents:
Executive Summary
Section 1 - Market Drivers of Web 2.0: Six Key Market Drivers
Section 2 - Ingredients of Web 2.0 Success: The Eight Core Patterns; Web 2.0 Patterns and Practices Quick Reference
Section 3 - Web 2.0 Exemplars: Web 2.0 Profile - Amazon.com; Web 2.0 Profile - Flickr.com
Section 4 - Web 2.0 Assessment
Appendix A - Web 2.0 Reading List
Appendix B - Technologies of Web 2.0
Endnotes

Because this is a 100 page report and not a book that’s fluffed out to 300 pages, you are getting core information distilled down to the essentials. Musser starts out with a summary that explains how the web has changed in terms of applications and usage, broken down into eight core patterns. Using real examples of companies like MySpace.com, eBay, and many others, he notes how the time of static web pages and PC-only access has gone by the wayside. [an Amazon customer review]

Go to eBookitStore or read a brief 9 pages PDF excerpt on the O’Reilly site or read more on:

• O’Reilly Radar: Web 2.0 Report
• O’Reilly Press Release: O’Reilly Radar’s ‘’Web 2.0 Principles and Best Practices'’ Reveals the What, Why, Who, and How of Web 2.0
• What Is Web 2.0 - Design Patterns and Business Models for the Next Generation of Software (O’Reilly)
• ProgrammableWeb Review