eBookit.org » info-architecture http://www.ebookit.org digital scripta manent Wed, 01 Feb 2012 19:57:25 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 The User is Always Right: A Practical Guide to Creating and Using Personas for the Web http://www.ebookit.org/the-user-is-always-right-a-practical-guide-to-creating-and-using-personas-for-the-web/ http://www.ebookit.org/the-user-is-always-right-a-practical-guide-to-creating-and-using-personas-for-the-web/#comments Fri, 23 Feb 2007 13:40:00 +0000 nando http://www.ebookit.org/?p=708 Continua →]]> How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users’ goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we’re making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful.

The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You’ll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

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About the Author

Steve Mulder is principal consultant at Molecular, an Internet consulting firm in Boston, and an internationally known speaker recognized for his work with personas. He’s a user experience expert who practices what he preaches, with over ten years of experience in user research, information architecture, interaction design, and usability. Ziv Yaar is the vice president of Internet strategy at Molecular, where he has spent over ten years helping companies develop technology and business strategies and has been at the forefront of merging the power of marketing analytics with personas.

Go to eBookitStore or download the sample chapter: Approaches to Creating Personas (PDF) or read more on:

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]]> http://www.ebookit.org/the-user-is-always-right-a-practical-guide-to-creating-and-using-personas-for-the-web/feed/ 0 Hiding in Plain Sight: An Interview with Adam Greenfield http://www.ebookit.org/hiding-in-plain-sight-an-interview-with-adam-greenfield/ http://www.ebookit.org/hiding-in-plain-sight-an-interview-with-adam-greenfield/#comments Fri, 03 Mar 2006 12:41:15 +0000 nando http://www.ebookit.org/?p=205 Continua →]]> Boxes and Arrows caught up with Adam Greenfield on the heels of finishing his first book, Everyware: The Dawning Age of Ubiquitous Computing, due out in March 2006. Greenfield talks to us about how computing has moved away from the desktop into every part of our lives-from soda cans to the family pet. In this interview, he allows us to imagine what our new normal might look like.

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]]> http://www.ebookit.org/hiding-in-plain-sight-an-interview-with-adam-greenfield/feed/ 0 Home Page Goals http://www.ebookit.org/home-page-goals/ http://www.ebookit.org/home-page-goals/#comments Tue, 31 Jan 2006 11:53:22 +0000 nando http://www.ebookit.org/?p=229 Continua →]]> (A List Apart Article) …home pages are anxiety-inducing for companies. The home page is your first impression. And like the old saying goes, you only get one chance. So home pages themselves have a unique set of design goals.

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]]> http://www.ebookit.org/home-page-goals/feed/ 0 Boxes and Arrows http://www.ebookit.org/boxes-and-arrows/ http://www.ebookit.org/boxes-and-arrows/#comments Tue, 26 Oct 2004 20:25:00 +0000 nando http://www.ebookit.org/?p=386 The definitive source for the complex task of bringing architecture and design to the digital landscape.

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]]> http://www.ebookit.org/boxes-and-arrows/feed/ 0 Information Architecture Library http://www.ebookit.org/information-architecture-library/ http://www.ebookit.org/information-architecture-library/#comments Thu, 21 Oct 2004 20:22:03 +0000 nando http://www.ebookit.org/?p=384 Information Architecture Library The collection includes articles, books, blogs, and more.

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]]> http://www.ebookit.org/information-architecture-library/feed/ 0 How To Create Web Information Maps http://www.ebookit.org/how-to-create-web-information-maps/ http://www.ebookit.org/how-to-create-web-information-maps/#comments Wed, 20 Oct 2004 20:19:38 +0000 nando http://www.ebookit.org/?p=382 A Well designed web site information map must visually convey the structural and functional information about a Web site. (Master New Media)

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]]> http://www.ebookit.org/how-to-create-web-information-maps/feed/ 0 Information Architecture Research http://www.ebookit.org/information-architecture-research/ http://www.ebookit.org/information-architecture-research/#comments Wed, 20 Oct 2004 20:15:31 +0000 nando http://www.ebookit.org/?p=379 What do we really know about information architecture? Do we know what works? Can we defend our designs? Are we improving? (Semantic Studios)

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]]> http://www.ebookit.org/information-architecture-research/feed/ 0 Link al lavoro… http://www.ebookit.org/link-al-lavoro%e2%80%a6/ http://www.ebookit.org/link-al-lavoro%e2%80%a6/#comments Wed, 17 Mar 2004 19:11:27 +0000 nando http://www.ebookit.org/?p=825 Continua →]]> Gerry McGovern, importante punto di riferimento per coloro che si occupano di content management, nella sua ultima Newsletter “How to make links work for your website“, espone sei interessanti punti guida che dovrebbero esser presi in considerazione nel momento in cui si decide di attuare una politica di Linking. Link di qualità da siti web esterni aiuteranno ad avere più persone effettivamente interessate ai contenuti del tuo sito web (…) Il Linking è spingere all’azione. E’ portare la persona giusta al giusto contenuto il più velocemente possibile. Dopo aver indicato alcuni esempi reali, McGovern, si sofferma – dando anche qui delle linee guida – sull’importanza dello scrivere link di qualità all’interno del proprio sito. Da leggere!

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