eBookit.org » Susan Weinschenk http://www.ebookit.org digital scripta manent Wed, 01 Feb 2012 19:57:25 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Neuro Web Design: What Makes Them Click? http://www.ebookit.org/neuro-web-design-what-makes-them-click/ http://www.ebookit.org/neuro-web-design-what-makes-them-click/#comments Tue, 10 Mar 2009 21:30:38 +0000 nando http://www.ebookit.org/?p=1615 Continua →]]> neuro-web-designWhy does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice.

Product Details
Neuro Web Design: What Makes Them Click? (Voices That Matter)

  • By Susan M. Weinschenk
  • Price:     $16.49
  • Amazon Sales Rank: #195412 in Books
  • Published on: 2009-01-02
  • Original language: English
  • Number of items: 1
  • Binding: Paperback
  • 168 pages

Go to eBookitStore

No related posts.

]]> http://www.ebookit.org/neuro-web-design-what-makes-them-click/feed/ 0