L’autore si chiama Ilja van Roon e prima che fondasse una propria società, lavorava come giornalista, copywriter e consulente nell’ambito della comunicazione aziendale. Oggi Ilja è il proprietario della Lucid Communication, un’ agenzia di business writing in olanda e tra i propri clienti, serve l’Heineken International, la ING Group e alcuni ministeri olandesi.
Il suo lavoro? Scrivere, scrivere, a ancora scrivere. Essenzialmente su quattro grandi aree tematiche: ”global business, geopolitics, technology and people and performance”. Con il suo lavoro, Ilja aiuta i propri clienti a comunicare le loro conoscenze e idee, costruire la loro reputazione, far crescere i loro affari e far primeggiare le loro organizzazioni.
”Capture. Deliver. Excel. Applying the Principles of Business Writing” è il libro di 90 pagine che l’autore distribuisce gratuitamente in formato digitale.
Dall’Introduzione del libro:
In my experience, there are two reasons why organisations do not make optimal use of business writing. First of all, most aren’t adjusting quickly enough to the fact that stakeholders are becoming fed up with spin doctoring and corporate doublespeak. Employees, customers and investors are increasingly demanding clear communication and organisations unable to comply run the risk of alienating these crucial allies.
A second obstacle is that few employees are trained to write about the complex issues that characterise business. Writing is not an arcane form of art, but a skill like leadership that matures with training and experience. Writing talent helps, but good writing is essentially built on thorough preparation and disciplined execution. This means that anyone can learn to write at a reasonable level of proficiency.
This book aims to improve your writing skills by teaching you how to use the principles of business writing. These principles – focus, purpose, meaning, substance, structure, clarity and humility – have been derived from my work as a journalist, copywriter, corporate communication specialist and business writer. They reflect my experience of what works and my personal views of how business writing should be used within the organisation.
I contenuti del libro:
- Acknowledgements
- Introduction
- Overview of the principles of business writing
- The first principle: focus
- The second principle: purpose
- The third principle: meaning
- The fourth principle: substance
- The fifth principle: structure
- The sixth principle: clarity
- The seventh principle: humility
- The writing process from start to finish
- About the author
- About the designers
Links
- Capture. Deliver. Excel. Applying the Principles of Business Writing (la versione del libro in PDF – 1,27MB)
- Capture. Deliver. Excel. (Il sito ufficiale del libro)
- Lucid Communication
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