“Writing” fa parte di una serie di articoli di 150 eBook liberi un piccolo progetto riguardo ebook gratuiti.
136. The fascination factor (and how you can use it to write books)
by Mark Levy
“One of the hats I wear is that of writing coach. I guide businesspeople in writing books. During a typical first session, my client isn’t sure what their book will be about, but they take guesses. They tell me about what they think the marketplace wants, what they believe they can sell, and what might elevate them to guru status. They start tossing around premises. I stop them. Books indeed need readers, so thinking about audience is important. Books also help writers achieve career goals, so thinking strategically about how a book can advance one’s business makes sense. But looking at those things too early leads to a bland book. Why?”
Scheda e download: http://bit.ly/zMPUGQ
Formati disponibili: PDF
137. When You Absolutely, Positively Should NOT Use Email: A Civilized List
by David Shipley and Will Schwalbe
“For those of us email addicts who can’t quit cold turkey but are increasing stressed by the size of our inbox each morning, Shipley and Schwalbe offer advice for managing our input and output in this engaging manifesto.”
Scheda e download: http://bit.ly/xm73op
Formati disponibili: PDF
138. Capture. Deliver. Excel
by Ilja van Roon
“Good business writing allows you to share knowledge, catalyse change and align people with strategy. And to sell more of your products, services and ideas! That is why the ability to express yourself in clear, structured and compelling writing is crucial to your success.”
Scheda e download: http://bit.ly/zlSi0F
Formati disponibili: HTML online
139. Il Mestiere di scrivere: Web writing, post dal blog (giugno 2010)
di Maria Cristina Lavazza
Scheda e download: http://bit.ly/u4mDkY
Formati disponibili: PDF
140. Il Mestiere di scrivere: Come funzionano le newsletter che funzionano
di Maria Cristina Lavazza
Scheda e download: http://bit.ly/u4mDkY
Formati disponibili: PDF
141. Smashwords Style Guide – How to Format Your Ebook (Smashwords Guides)
by Mark Coker
“The Smashwords Style Guide has helped indie authors produce and publish over 65,000 high-quality ebooks. Over 100,000 copies downloaded in three years! This guide offers simple step-by-step instructions to create and format an ebook using Microsoft Word. The Smashwords Style Guide is required reading for any author who wants to distribute their book via Smashwords to major ebook retailers such as the Apple iBookstore, Barnes & Noble, Sony, Kobo and Diesel.”
Scheda e download: http://amzn.to/yHNB1R
Formati disponibili: Kindle edition
142. Organizzare i contenuti di un sito
di Maria Cristina Lavazza
Scheda e download: http://bit.ly/u4mDkY
Formati disponibili: PDF:
143. Scrivere chiaro
di Commissione Europea
L’indice:
- Chiaritevi le idee prima di iniziare a scrivere
- Pensate a chi legge – siate diretti e interessanti
- Curate la struttura del documento
- Semplicità+brevità=chiarezza
- Siate coerenti – curate la logica delle frasi
- Eliminate i sostantivi superflui
- Siate concreti
- Preferite la forma attiva dei verbi
- Fate attenzione ai falsi amici, alle espressioni gergali e alle abbreviazioni
- Rivedete e controllate
- Sussidi redazionali online offerti dall’Unione Europea
Scheda e download: http://bit.ly/yv5Uvp
Formati disponibili: PDF
144. Better Information Handbook
by Victoria Law Foundation
“If you publish legal information for the community, the Better Information Handbook is for you. It includes fundamentals such as the importance of knowing your audience and writing for them, choosing the best format for your publication and how to know if it is working. The Better Information Handbook draws together principles of plain language and gives practical advice on how to apply them to publications for the community.”
Scheda e download: http://bit.ly/y7OUY4
Formati disponibili: PDF
145. Content Marketing Playbook 2011 – 42 Ways to Connect with Customers
by Content Marketing Institute
“In addition to the 42 tactics, we’ve included over 50 different case study examples to help point you in the right direction, with links to the sample projects, from the likes of IBM, Kelly Services, OpenView Venture Partners, DeLoitte and more (as well as our own from the Content Marketing Institute).”
Scheda e download: http://bit.ly/AsRQsO
Formati disponibili: PDF
146. Viral copy
by Brian Clark (Copyblogger.com)
“Viral Blogging. Link Bait. Tagged. Dugg. If you know what those words mean, you’re likely looking to do the first, create the second, and have the third and fourth happen to something you’ve written. If you don’t know what those words mean, relax. They’re simply new terms for a timeless concept you likely already understand.”
Scheda e download: http://bit.ly/zHAxeA
Formati disponibili: PDF
147. How to Create Compelling Content that Ranks Well in Search Engines
by Brian Clark (Copyblogger.com)
“SEO copywriting has traditionally been about optimizing web page copy by targeting keyword phrases in certain frequencies and densities. And yet search engine research shows that almost 85% of the total factors that determine how a web page is ranked in a search engine is based on things that happen off the page itself. This free report reveals the tips, secrets, and strategies of writing for search engine optimization.”
Scheda e download: http://bit.ly/Aig4n7
Formati disponibili: PDF
148. iPad Publishing Guide: Write, Publish and Sell Your Book on the Apple iPad with FastPencil
by Michael Ashley
“This book will teach you how to publish your book on the iPad using FastPencil. From idea through distribution and sales, you will learn every step of the writing and publishing process. When you have finished this book you will be able to confidently write, publish and sell your own book on the Apple iPad’s iBookstore—with just a few clicks.”
Scheda e download: http://amzn.to/wtLeP4
Formati disponibili: Kindle edition
149. The Death of the Salesletter
By Michel Fortin
Download: http://bit.ly/z6iuYl (link diretto)
Formati disponibili: PDF
150. Write Good or Die
by Scott Nicholson
“Survival tips for 21st century writers, from best-selling authors Kevin J. Anderson, M.J. Rose, Heather Graham, J.A. Konrath, Gayle Lynds, Alexandra Sokoloff, Jonathan Maberry, and more. How to develop your craft, improve your writing, get an agent, promote your work, embrace the digital age, and prepare yourself for the coming changes in the publishing industry. Edited by Scott Nicholson.”
Scheda e download: http://amzn.to/AA9oo5
Formati disponibili: Kindle edition
Related posts: